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Mr. Lilly, on the other hand, is not selling me a product I can use. He is selling a fancy new thing called a methodology. You know what a methodology is? It’s a painted box filled with nothing except my own desires for a more profitable company. He is looking to take a percentage of the transaction between me and my own soul without creating any value. This is a very old trick that’s been going on since religion began. It is without ethics and it distinguishes me from Mr. Lilly.
