Naomi Wolf Quotes

An economy that depends on slavery needs to promote images of slaves that “justify” the institution of slavery. The contemporary economy depends right now on the representation of women within the beauty myth. Economist John KennethGalbraith offers an economic explanation for “the persistence of the view of homemaking as a ‘higher calling’”: the concept of women as naturally trapped within the Feminine Mystique, he feels, “has been forced on us by popular sociology, by magazines, and by fiction to disguise the fact that woman in her role of consumer has been essential to the development of our industrial society…. Behavior that is essential for economic reasons is transformed into a social virtue.

We conceived of the planet as female, an all-giving Mother Nature, just as we conceived of the female body, infinitely alterable by and for man; we serve both ourselves and our hopes for the planet by insisting on a new female reality on which to base a new metaphor for the earth: the female body with its own organic integrity that must be respected.

Advertisers are the West's courteous censors.

Only God, my dear,” wrote Yeats blithely, “Could love you for yourself alone/And not your yellow hair.” This quote is meant as a bit of lighthearted verse. But it is an epic tragedy in three lines.

Vogue began to focus on the body as much as on the clothes, in part because there was little they could dictate with the anarchic styles...In a stunning move, an entire replacement culture was developed by naming a 'problem' where it had scarcely existed before, centering it on the women's natural state, and elevating it to the existential female dilemma...The number of diet-related articles rose 70 percent from 1968 to 1972...The lucrative 'transfer of guilt' was resurrected just in time.

Western women have been controlled by ideals and stereotypes as much as by material constraints.

The mass depiction of the modern woman as a "beauty" is a contradiction: Where modern women are growing, moving, and expressing their individuality, as the myth has it, "beauty" is by definition inert, timeless, and generic. That this hallucination is necessary and deliberate is evident in the way "beauty" so directly contradicts women's real situation.

The more legal and material hindrances women have broken through, the more strictly and heavily and cruelly images of female beauty have come to weigh upon us...During the past decade, women breached the power structure; meanwhile, eating disorders rose exponentially and cosmetic surgery became the fastest-growing specialty...pornography became the main media category, ahead of legitimate films and records combined, and thirty-three thousand American women told researchers that they would rather lose ten to fifteen pounds than achieve any other goal...More women have more money and power and scope and legal recognition than we have ever had before; but in terms of how we feel about ourselves physically, we may actually be worse off than our unliberated grandmothers.