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We typically misunderstand what’s wrong about consumerism. It’s not that it makes us love material things too much. To be a good consumer, you have to desire to get lots of things, but you must not love any of them too much once you have them. Consumerism needs children who do not stay attached to their toys for very long and learn to expect the next round of presents as soon as possible. When consumerism succeeds, our attachments are shallow, easily broken, so we can move on to the next thing we’re supposed to get. Being a good consumer means desiring new things, not cherishing old ones. And the new things you’re supposed to desire are not always material things. Spirituality is now a consumerist enterprise, too.
