Poor feeling hijacks thinking for self-deception: to hide harsh truths, avoid action, evade responsibility, and, as the existentialists might put it, flee from freedom. Thus, poor feeling is a kind of moral failing, indeed, the deepest kind, and virtue principally consists in correcting and refining our emotions and the values that they reflect. To feel the right thing is to do the right thing, without any particular need for conscious thought or effort.