Tom King, the chief operating officer of U.S. Soccer, said that the federation invested $4.4 million on the women's team in 1999 and lost $2.7 million. The federation receives about $3 million from FIFA, soccer's world governing body, for qualifying for the men's World Cup, and $700,000 to $1 million per game, American officials said. The federation receives no money from FIFA for qualifying for the Women's World Cup. The men's team also receives guarantees from other countries when it travels of up to $140,000, King said, compared with zero for the women.'I don't see the WNBA players asking for the same salaries as the NBA players,' Contiguglia said.In the case of soccer, however, the women are the NBA.It is the women's team that is more popular and higher achieving. And to suggest the men's team is a cash cow is incorrect. The men's team didn't pay for itself either in 1999, King said, losing $700,000 on a budget of $5.9 million. An argument could be made that the American women deserve more money than the men, not just equal pay. They have won two world championships and an Olympic gold medal, while the men have won nothing. The biggest men's home crowds often come at matches where the ethnic population is cheering for the other team.