Edward de Bono Quotes

Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.

We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.

Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.

Creativity involves provocation, exploration and risk taking. Creativity involves "thought experiments." You cannot tell in advance how the experiment is going to turn out. But you want to be able to carry out the experiment.

Removing the faults in a stage-coach may produce a perfect stage-coach but it is unlikely to produce the first motor car.