Laura Busche Quotes

Products shouldn’t just work well, they must unfold well.

Lean brands are the result of continually testing assumptions.

Do not confuse location with direction. Location is where you are, direction is where you are going.

Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

Do everything in your power to make customers go confidently in the direction of their purchase intention.

If building a disruptive, dynamic brand is not in your plans, neither is profit.

What is the “Once upon a time” of your brand story? Ask yourself this: “How does what I’m building help consumers close the gap between who they are today and who they want to be tomorrow?

All human aspirations are opportunities for brands to build relationships.

I cannot stress this enough: content creators need to stop comparing their work with that of total strangers. Furthermore, we need to stop seeing ourselves as content consumers and realize that, as producers, we need time and distance from what is already out there in order to create truly innovative work. If you are always exposing your mind to others’ work, when will you gain the strength to create your own? Find a balance between inspiration and creation, and make sure that the first is indeed inspiring. What might start as a journey to gather ideas can quickly become a shortcut to discouragement. Know when to stop.