Roy H. Williams Quotes

People in business are uniquely unqualified to see their own companies and product objectively. Too much product knowledge causes them to instinctively answer questions no one is asking.

Rescuing people from the results of their own foolishness is really what customers service is all about. Customers rarely obey the rules. They expect you to rescue them whenever they do something stupid. Will you be a “rescuer,” known far and wide for customer service, or will you steadfastly insist that your customers follow the proper procedures?

The best ads are about the customer and how the product will change his life.

The only thing more expensive than hiring a sales trainer is not hiring one.