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Quote of the Day
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Quote of the Day
Top 100 Quotes
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Quotes by Marketing Strategists
Products shouldn’t just work well, they must unfold well.
Laura Busche
Lean brands are the result of continually testing assumptions.
Laura Busche
Do not confuse location with direction. Location is where you are, direction is where you are going.
Laura Busche
Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.
Laura Busche
Do everything in your power to make customers go confidently in the direction of their purchase intention.
Laura Busche
If building a disruptive, dynamic brand is not in your plans, neither is profit.
Laura Busche
What is the “Once upon a time” of your brand story? Ask yourself this: “How does what I’m building help consumers close the gap between who they are today and who they want to be tomorrow?
Laura Busche