Brands Quotes

The function of advertising is simply to promote and sustain competitive advantage for brands.

In this era where you can be anything you want to be, it is very alluring to miss the most important mark in life - fulfillment and meaning; Remember that, what you can do may not be necessarily what you are called to do

Nothing has been as instructive in exploring the notion of authenticity as relearning the work of the great philosophers Aristotle and Plato. We are struck by their applicability to our work as we help companies and people develop their brands. Why do these early philosophers have so much to say that is helpful to modern marketers? We believe it is because they were focused on the fundamental issues of authenticity that we all face: Who are we? Why are we? How should we behave? Asking these questions encourages us to deepen our self-awareness. In particular, this issue of “who are we?” is critical. Knowing who we are is the key to elevating our capacities and performance.

Freedom of Speech doesn't justify online bullying. Words have power, be careful how you use them.

Mediocrity is Death.

If your personal brand were at a trade show alongside several thousand others, how would you fare? Now scale that to the global economy.

The fact that you have started a small business doesn't mean you should be thinking small. Think BIG! Start Small! Expand your territories!

So why was Kim Kardashian famous? Because she was very good at marketing herself, that was all - and today, that was enough. Corporations are now people and people are now products, known as "brands". At a time when the 1 percent was getting richer, the 99 percent was suddenly trying to Keep up with the Kardashians.

A large percentage of people make purchase decisions based on their friends' review than just from ‪‎advertisers