Matter More Quotes

Focus on your work. Do what you're great at. Don't compare yourself to others and or waste time criticizing the lives and work of others. Do what matters most to you and make a difference doing that.

Acting on our interests refines our understanding of what we are good at and what we value. The experiences we have along the way sometimes introduce us to new values that enhance and enlarge our vision. The lessons we learn through habits of action test our understanding and teach us to identify what matters in our life.

Nothing has been as instructive in exploring the notion of authenticity as relearning the work of the great philosophers Aristotle and Plato. We are struck by their applicability to our work as we help companies and people develop their brands. Why do these early philosophers have so much to say that is helpful to modern marketers? We believe it is because they were focused on the fundamental issues of authenticity that we all face: Who are we? Why are we? How should we behave? Asking these questions encourages us to deepen our self-awareness. In particular, this issue of “who are we?” is critical. Knowing who we are is the key to elevating our capacities and performance.

Commoditization is the enemy of meaning. In ages dominated by the forces of commoditization, individuals pay the price with devalued lives. by contrast, unique skills requiring mastery and expertise, like the skills of a brain surgeon, are safe from the threat of commoditization.