Brand Quotes

Sex doesn't sell anything other than itself

If your brand is a cliché, your brand is losing sales and growth. Why? If your brand is using clichés to promote itself, you’re promoting your “category,” not your unique, individual brand. Painful? Yes. Solvable? Absolutely.

Any Brand that does not bear good fruit, will fade away and die!

If your culture is how you do business internally, your brand is what people believe about you externally.

Products shouldn’t just work well, they must unfold well.

Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, “Why didn’t we think of that?” Be very scared of “old tricks” and build a spirit of innovation. It’s the “old tricks” that have the highest risk, not doing something bold.

Lean brands are the result of continually testing assumptions.

Customers have a first moment when they discover your brand. If you were to look at it today with a fresh pair of eyes, in fact only through a pair of fresh customer eyes and witness your brand for the very first time, what would you see? What impression would make? Or fail to make? Would your brand blend in? Would it stand out? Would it be memorable, or the leading cause of amnesia amongst shoppers everywhere? Facing the truth of this and fixing it as needed will determine whether your brand thrives or merely stumbles along.

Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you. Invent something, develop a unique skill, get noticed for something — it creates a talking point.

Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

Your brand is that ADHESIVE image you carry, that has the ability to STICK to the minds of people you meet physically or otherwise. Brand yourself positively because whoever gets to know you when passing by takes your image along!

Study whatever you were told very carefully. Make the best choices for the best brands and discard the rest.

You live in this world once. Let your true and authentic YOU get unleashed. The world is desperately waiting your unique brand unchained.

Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.

Not having a recognised brand & trying to stand out in the market is like going to the market without any goods.

When strategy, culture, and brand harmonize, they amplify one another and resonate loud and clear.

Do everything in your power to make customers go confidently in the direction of their purchase intention.

People, there's no such thing as, THE BEST CAMERA BRAND, but yes there will always be THE BEST CAMERA AT ANY GIVEN TIME. Technology will change, but not art.

What is the “Once upon a time” of your brand story? Ask yourself this: “How does what I’m building help consumers close the gap between who they are today and who they want to be tomorrow?

Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos in their minds.

Look at every ‘revolutionary’ brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as ‘the Killer App’ principle.

Creating a company culture is the first operational step in becoming a bold, brave fempreneur. It creates certainty, a road map and stability.

Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.

All human aspirations are opportunities for brands to build relationships.

So it comes down to scarcity, one product or service having qualities you won’t find everywhere or ideally, anywhere. It’s the job of every brand to seek that out as their standard, their stamp.

Creating an ideal customer profile helps you understand who are you talking to through your marketing, and it helps you carry that message and vibe through to your customerexperience.

Submit your brand to the general public. Your brand may be well made, but it has to be well known.

Entrepreneur, your last 20 tweets has to be about your brain, brand and business.

Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.

Whether you like it or not, you are branding yourself. The concern is whether the brand is a positive one or not. It is therefore expected of every aspiring achiever who wants to make an indelible impact to first of all create and maintain a good brand.

Having a me-too brand is a death sentence.

Whatever you do gives you the name it gives.

Build a name. Personal branding is all about name building. I don’t just mean alphabetical name, but a name that can be spelt in the skills you have and pronounced with the things you do

Just becauseyou feel lostdoesn't meanthat you are.Sometimes youjust have to relax,breathe deep,and trust the pathyou're on.

Today, brands are not the preserve of marketing department. Brands are too important to be left to the marketing department - or any other 'department,' come to that. Organizational ghettoes do not create vibrant world-changing brands.