Strategy Quotes

The requirement for the United States to craft a national security strategy (NSS) document was first codified in the National Security Act of 1947, and amended by the Goldwater-Nichols Department of Defense Reorganization Act of 1986. The 1986 amendment requires the President to submit the document on an annual basis to Congress to provide a comprehensive report on U.S. national security strategy. Both pieces of legislation mandate that the strategy include a "comprehensive description and discussion of worldwide interests, goals, and objectives...that are vital to the national security of the United States." It would also address foreign policy, world wide military commitments, U.S. national defense capabilities, short- and long-term uses of the elements of national power, and the requirement to have the strategy transmitted to Congress in both classified and unclassified form. A number of national security strategies were developed over time prior to the Goldwater-Nichols legislation, to include what many believe was the most significant grand strategy of the era, NSC-68, the key containment strategy against Soviet and Chinese communism. All were crafted during the pre-Goldwater-Nichals Act period at the classified level.

If your brand is a cliché, your brand is losing sales and growth. Why? If your brand is using clichés to promote itself, you’re promoting your “category,” not your unique, individual brand. Painful? Yes. Solvable? Absolutely.

Battles are all about strategy, and strategy pivots on priorities. Since my priorities were Prince Jalan, Prince Jalan, and Prince Jalan, with “looking good” a distant fourth, I took the opportunity to resume running away. I find that the main thing about success is the ability to act in the moment. A hero attacks in the moment; a good coward runs in it. The rest of the world waits for the next moment and ends up as crow food.

You can be sure of succeeding in your attacks if you only attack places which are undefended.

In the midst of chaos, there is also opportunity

Plan strategically and strike it once to win. You can achieve maximum dues with minimum dice if only you are willing to clearly calculate and throw your efforts with optimism!

At some point, you will hit a plateau. If you keep doing same things you did to get to that point, make a change.

Green light, STOP - if you want to see where you are taking the most risk, look where you are making the most money.

Why just order a pizza, when you can get a restraining order for the delivery guys, make them come to you, sue them, and get all the profit?

Some leaders lead from the front.

A team is more than the sum of the individuals.

Strategy is a commodity, execution is an art.

The more we prepare for war, the more we make it a reality. Yet, it would seem, to prepare for war may also be the best and possibly the only way to avoid it.’ – Govinda Shauri, The Aryavarta Chronicles - Kurukshetra

When the officers are too strong and the common soldiers too weak, the result is COLLAPSE.

Whoever is first in the field and awaits the coming of the enemy, will be fresh for the fight; whoever is second in the field and has to hasten to battle will arrive exhausted.

While you're taking your minute to think, consider the possible outcomes. Immediately discard any that involve making the Bully back down and admit that you're right. You cannot be right and effective at the same time.

When you are dealing with an invisible enemy,use most resources as shield, and a bit as a bait.

Time well-spent is life well-lived.

The men were always wary of an officer who took form more seriously than function.

Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, “Why didn’t we think of that?” Be very scared of “old tricks” and build a spirit of innovation. It’s the “old tricks” that have the highest risk, not doing something bold.

Hope is not a strategy

The mind can be hunted, but hunting needs the mind.

Sometimes, changing circumstances also changes relationships.

5,6. The Moral Law causes the people to be in complete accord with their ruler, so that they will follow him regardless of their lives, undismayed by any danger.Excerpt From: Sunzi. “The Art of War.” iBooks. This material may be protected by copyright.

Regular and concentrated training makes an expert.

Look beyond what you can see, Think Potential

The supreme art of war is to subdue the enemy without fighting.

...this protracted war will pass through three stages. The first stage covers the period of the enemy's strategic offensive and our strategic defensive. The second stage will be the period of the enemy's strategic consolidation and our preparation for the counter-offensive. The third stage will be the period of our strategic counter-offensive and the enemy's strategic retreat.

In order to sell, salespersons have to correctly evaluate and cater to customer choices.

Customers have a first moment when they discover your brand. If you were to look at it today with a fresh pair of eyes, in fact only through a pair of fresh customer eyes and witness your brand for the very first time, what would you see? What impression would make? Or fail to make? Would your brand blend in? Would it stand out? Would it be memorable, or the leading cause of amnesia amongst shoppers everywhere? Facing the truth of this and fixing it as needed will determine whether your brand thrives or merely stumbles along.

the opportunity of defeating the enemy is provided by the enemy himself.

Change is constant.

That image of a chessboard — an epic contest between two giant players, carefully nudging their pieces around the globe as part of a grand strategy — has indeed become a familiar metaphor for the Cold War. But it is misleading. Many decisions remembered today for their farsighted, tactical brilliance were denounced in their day as weak-willed. And big, public gestures often made less difference than the small, hidden ones.

Politics was at once clinical and human, driven by principles and passions that he (the leader) had to master and harness for the good of the whole.

Strategy oversight is important in tuning and updating a dynamic digital strategy.

That should have been my strategy! By the time I’ve worked through the emotions of surprise, admiration, anger, jealousy, and frustration, I’m watching that reddish mane of hair disappear into the trees well out of shooting range.

When God plays chess, you will notice that he never has to move a single piece...in order to win.

Any change holds an opportunity.

To guess is no good, but to anticipate is GREAT.

Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.

first lay plans which will ensure victory, and then lead your army to battle;  if you will not begin with stratagem but rely on brute strength alone, victory will no longer be assured

Anyone can act strategically, it doesn’t take much to make a plan. The skill of a general is his or her ability to react strategically when plans fail.

To begin by bluster, but afterwards to take fright at the enemy's numbers, shows a supreme lack of intelligence.

Desperation is not an evidence of hard work, it's a sign of lack of faith

Always focus on the front windshield and not the review mirror.

What distinguishes a true competitor from a mere participant is that the competitor derives enjoyment from the nature of the competition aside from the prize at the end. She gets a rush from the gaming dynamics and appreciates the beauty of the game. At the end of the day, you play for the love of the game or not at all.

Be selective in your battles...

When strategy, culture, and brand harmonize, they amplify one another and resonate loud and clear.

Therefore the clever combatant imposes his will on the enemy, but does not allow the enemy's will to be imposed on him.

In order to deliver people we need to have a strategy, to have a plan of deliverance

Any work not executed honestly, fails to fulfill its objective.

Great Leadership sometimes requires taking a step backward in order to take a leap forward.

The author says resilience is the ability to move rob a preferred state to an expanded list of alternatives.

To discover strategy is to fulfill mandate

Never send a battalion to take a hill if a regiment is available.

Previous journeys in search of treasure have taught me that a zigzag strategy is the best way to get ahead.

Look at every ‘revolutionary’ brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as ‘the Killer App’ principle.

An angry enemy is a conquered enemy

Check your moves well, because it can cost one pawn or losing a lot of just from three moves!

Strategy is 5 percent thinking, 95 percent execution. And strategy execution is 5 percent technical, 95 percent people-related.