David Amerland Quotes

It is no accident that in the field of philosophy ontology is the study of reality, existence and coming into being. In the fields of information retrieval (semantic search) and computing, ontology is the naming of the types, interrelationships and properties of the entities that exist (in reality or conceptually) and which define a particular domain of knowledge or expertise.

Evolution has geared the human stress response to last about thirty seconds. It's enough time to facilitate fight or flight. Evolution has not adapted our brains or bodies to handle weeks or months of prolonged stress.

Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.

When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement.

The web and its technologies are digital representations of everything we did before in a more private, bigger, faster and more empowering format than ever before.

A business needs a character and an identity, just like a person and just like a person it needs to have a Voice.

Trust is what monetizes the attention economy.

Initial or mutual trust (the type of trust that makes us, irrationally, trust strangers) then enabled the complex planning that allowed man to transition from a tribe of hunter-gatherers whose fate depended on external factors to an agricultural society where complex, planned outcomes could be put into motion.