Marketing Quotes

People in business are uniquely unqualified to see their own companies and product objectively. Too much product knowledge causes them to instinctively answer questions no one is asking.

Sex doesn't sell anything other than itself

Difference between TV and the internet was how far you sat from the screen. TV was an 8 foot activity, and you were a consumer. The internet was a 16 inch activity, and you participated. I think the sitting down thing is similar. You're not going to buy an armoir while standing on the subway.

One day employers will need to incentivize employees to actually work in an office. The office, in many ways, is obsolete. The office is more and more becoming a place for wasteful meetings and the work is actually being done at home. A Results-Only-Work-Environment (ROWE) is the path of future location-independent businesses.

For your business to stand out and succeed, you have to put a primary focus on the social media space, go in big (halfway will not do), and do it better than most, right from the start.

When someone says you can't do something because of XYZ, is that true? Or are they playing with your life with their good intentions to keep you safe?

Men won't easily give up a system in which half the world's population works for next to nothing...[and recognizes that]precisely because that half works for so little, it may have no energy left to fight for anything else.

Spam is a waste of the receivers’ time, and, a waste of the sender’s optimism.

Nature is a strong brand name. Everybody knew that. First thing, Nomenclature 101. Slap Natural on the package, you were golden. Those words on the package promise ease from metropolitan care, modern worries. And out here, if you opened things up, underneath the cellophane, what did you find inside? That fruit has splendid packaging, it has solid consumer awareness and is an animal favorite. Its seeds will be deposited in spoor miles away and its market dominance will increase. Splendid and beautiful petals are great advertising--the insects buzz and hop from all points every weekend to hit this flower-bed mall. Natural selection was market forces. In business, in the woods: what is necessary to the world will last.

If your culture is how you do business internally, your brand is what people believe about you externally.

People love to say, “You gotta fake it till you make it.” But this implies that the fake you is someone better than who you inherently are, and this is simply not the truth. Let me say this loud and clear: the person you imagine yourself to be in the very best and most powerful moments of your life, is the authentic you. And in truth, I imagine you’re probably much more amazing even than that.

Be creative while inventing ideas, but be disciplined while implementing them.

When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement.

When you say the word marketing, do you think of serving? Until you do, you’re going to live far below your highest potential.

Step into the marketplace with some sizzle, spice, spunk and shazam!

Products shouldn’t just work well, they must unfold well.

Apart from technological aspects businesses should always have the human value.

On the corporate side, the upshot of our data (the benefit to us) isn't all that interesting unless you're an economist. In theory, your data means ads are better targeted, which means less marketing spend is wasted, which means lower prices. At the very least, the data they sell means you get to use genuinely useful services like Facebook and Google without paying money for them.

Lean brands are the result of continually testing assumptions.

The Holy Spirit never uses guilt or shame to persuade us to give. For that matter, he never persuades us to give in the first place. That's called manipulation, a device employed by a different spirit.

A man is unlikely to be brought within earshot of women as they judge men's appearance, height, muscle tone, sexual technique, penis size, personal grooming, or taste in clothes--all of which we do. The fact is that women are able to view men just as men view women, as objects for sexual and aesthetic evaluation; we too are effortlessly able to choose the male "ideal" from a lineup and if we could have male beauty as well as everything else, most of us would not say no. But so what? Given all that, women make the choice, by and large, to take men as human beings first.

Listen for “Moments” — and Make it Personal

a great publicity is a high way to remote customers and a universal key to the gate of ignorance

Do not confuse location with direction. Location is where you are, direction is where you are going.

Good content isn’t about good storytelling. It’s about telling a true story well.

Jobs described Mike Markkula's maxim that a good company must "impute"- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company's stores. " The store will become the most powerful physical expression of the brand," he predicted. He said that when he was young he had gone to the wood-paneled, art-filled mansion-like store that Ralph Lauren had created at Seventy-second and Madison in Manhattan. " Whenever I buy a polo shirt, I think of that mansion, which was a physical expression of Ralph's ideals," Johnson said. " Mickey Drexler did that with the Gap. You couldn't think of a Gap product without thinking of the Great Gap store with the clean space and wood floors and white walls and folded merchandise.

Selling is a sacred trust between buyer and seller.

It is only an opportunity if you respond to the opportunity.

Service Marketing delivers when great communication meets great service design.

FIND YOUR WEIRDFinding your weird is a lot like finding your voice. Although, your voice is more about your passion, your story, your way of communicating with the world.Your weird is that thing you do that people would miss if you were gone.Your weird is the thing that keeps your followers following you.Your weird puts a smile on a face or an idea in a mind or money in your pocket.Your weird is how we remember you.What's your weird?If you don't know, ask someone. Ask lots of people!When you embrace your weird, you love your life, share your story, meet new people, experience great things, freak yourself out, live on purpose, "save the whales," enjoy the moment.Find your weird.But first, breathe.

Sell it, don't Smell it.

People don't really trust advertisement they trust people. A large percentage of people make purchase decisions based on their friends review than just from advertisers. Brands that rely sole on adverts to sell, will eventually fade out. You need to get people to talk about your brand in a more positive manner without twisting their arms. If you fake it your will fade. So, focus on relationship marketing, because customers are the best brand ambassadors

The sheer novelty and glamor of the Western diet, with its seventeen thousand new food products every year and the marketing power - thirty-two billion dollars a year - used to sell us those products, has overwhelmed the force of tradition and left us where we now find ourselves: relying on science and journalism and government and marketing to help us decide what to eat.

Some artists benefit less from being interviewed than they do from being left alone.

Partially undermining the manufacturer's ability to assert that its work constituted a meaningful contribution to mankind was the frivolous way in which it went about marketing its products. Grief was the only rational response to the news that an employee had spent three months devising a supermarket promotion based on an offer of free stickers of cartoon characters called the Fimbles. Why had the grown-ups so churlishly abdicated their responsibilities? Were there not more important ambitions to be met before Death showed himself on the horizon in his hooded black cloak, his scythe slung over his shoulder?

Men are visually aroused by women's bodies and less sensitive to their arousal by women's personalities because they are trained early into that response, while women are less visually aroused and more emotionally aroused because that is their training. This asymmetry in sexual education maintains men's power in the myth: They look at women's bodies, evaluate, move on; their own bodies are not looked at, evaluated, and taken or passed over. But there is no "rock called gender" responsible for that; it can change so that real mutuality--an equal gaze, equal vulnerability, equal desire--brings heterosexual men and women together.

When deeply religious subjects view sacred iconography or reflect on their notion of God, brain scans reveal hyperactivity in the caudate nucleus, a part of the pleasure system that correlates with feelings of joy, love, and serenity. But Lindstrom and Calvert found that this same brain region lights up when subjects view images associated with strong brands like Ferrari or Apple.

Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

Content Is King, Distribution is Queen

Hitler had had entirely too brilliant a graphics department, and had understood the power of branding all too well.

Another year older, but am I wiser? Wisdom comes from learning and changing for the better. Sometimes we just go through life living the same day over and over and never gaining true wisdom. Let that never be me.

His core business still is self-promotion.

Can these foods [low-fat, vitamin-enriched, etc] even be called "healthy"? Perhaps we should think about it this way: If you cut a batch of pharmaceutical-grade cocaine with chai, you could say with some degree of honesty that it is "healthier," "less addictive," and "now with chai!" But would you say it's "good for you"?

A Brand is what a Business/Person does… a Reputation is what people Remember and Share.

SOCIAL MEDIA IS LIKE A PRIVATE JET IT WILL TAKE YOU EVERYWHERE YOU WANT TO BE.

Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity.

Best practices are particularly valuable to those who are unfamiliar with email’s unique, often confusing rules.

MESSAGE + MISSION = MOVEMENT Its not that you want to be on TV or the radio or in a magazine. If no one watched or listened or read, you wouldn't care about those mediums. What you want is an audience. You want to be seen and heard. You have a message to share. That said, the world has giving you your own TV channel (YouTube and any other video platform). The world has given you a radio station and even hosts (podcasts). The world has given you your own magazine and newspaper (websites, blogs, etc). YOU ARE SEEN AND HEARD. YOU ARE ALREADY STANDING ON THE STAGE. NOW WHAT?We are watching and listening.

Learn the rules and learn the game, before you start breaking the rules and changing the game. Your education, experience and understanding of what was and what is, will give you the best foundation to change what will be.

Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too.

Anyone with a great product to sell should never criticize competing products. Your product should sell on its own merit. Consumers want the best of the best, not the best of a bad situation.

What people intuitively grasped was the new efficiences in distribution, manufacturing, and marketing were changing the definition of what was commercially viable across the board. The best way to describe these forces is that they are turning unprofitable customers, products, and markets into profitable ones. Although this phenomenon is most obvious in entertainment and media, it's an easy leap to eBay to see it at work more broadly, from cars to crafts. Seen broadly, it's clear that the story of the Long Tail is really about the economics of abundance - what happens when the bottlenecks and stand between supply and demand in our culture start to disappear and everything becomes available to everyone.

Rescuing people from the results of their own foolishness is really what customers service is all about. Customers rarely obey the rules. They expect you to rescue them whenever they do something stupid. Will you be a “rescuer,” known far and wide for customer service, or will you steadfastly insist that your customers follow the proper procedures?

When strategy, culture, and brand harmonize, they amplify one another and resonate loud and clear.

Business is leisure when you find pleasure in it.

A business that is not in love with its customers, but only the money they bring, should not expect love back.

Step into the spotlight and rock the brand of you!

Do everything in your power to make customers go confidently in the direction of their purchase intention.

Be sensational, be surprising, and be remarkable. Activate your star power!

The first step to success in any business is to ask your customers what they want.